Firmr. Skincare

Firmr. Skincare

2023

Created the brand strategy, identity and packaging system for Firmr., a targeted body-care brand designed to bring greater confidence and clarity to the cellulite category.

CHALLENGE

Most body-care brands either lean heavily into clinical performance or unrealistic beauty ideals. Firmr needed to feel credible, contemporary and empowering without relying on either.

SOLUTION

Developed a brand built around confidence rather than perfection, combining bold messaging, considered packaging and a clean visual system designed to stand apart in a crowded category.

ROLE

As Lead Designer, I led the project from strategy through to identity, packaging and rollout, defining the brand positioning, visual language and creative direction.

IMPACT

Delivered a distinctive brand platform capable of extending across future products, campaigns and retail environments while establishing a clear position within the category.