07
Clime
2023
Clime offered a sophisticated suite of products, insights, and financial services, but the customer experience had become fragmented across digital touchpoints, making the brand feel complex and intimidating to navigate.
We created a clearer, highly approachable visual identity and user experience designed to simplify complex financial structures without sacrificing institutional credibility. The system introduced warm tones, clean data layouts, and structured content modules that allow clients to invest with confidence.
As Lead Designer I led the brand refresh from strategy translation through to execution, designing the identity system, website experience and cross-channel marketing collateral.
Delivered an accessible, premium, and unified digital ecosystem that clearly communicates Clime’s expertise, transparency, and customer-first wealth management philosophy.
